Amazon Price Check promotion fuels Bay Area bookstore backlash – SiliconValley.com.
Anyone but me find the “shop locally” push an overly alarmist campaign? I’d like to propose that all shopping is local. I may buy any number of things online from enterprises that may or may not have local store presences, but I suspect that all those goods are delivered by someone with a job who is local. I suspect that person represents lots of other people local to me and local to others that have jobs. Don’t they count?
How many components or support mechanisms are there local to me that went into some portion of the creation, marketing, support, delivery, etc. of the product I bought from the evil, online enterprise? I paid with financial services that have a local presence and last time I was in my bank they paid their employees. Don’t these people count?
I guess I’m supposed to be sorry that the local mom-n-pop bookstore is going by the way-side (seriously, where are these mythical realms?), but am not going to shed any more tears over this than the loss of my local mom-n-pop hobby store or printing store or… name your own thing here. If you can’t compete, you don’t get to play for long. This is a rule of life and capitalism mirrors life most closely which is why it works better than other systems.
I love that one enterprising person decided to take on Amazon’s app approach with an app of their own. Great response if you want to compete, you have to compete, not beg for the pity and charity of your supposed customers. That may work once or near the holidays, but is not going to keep you in business even mid-term, let alone long term.
Don’t get me wrong, if you have a “local” store that you love and gives you fabulous overall value for your money, sweet. Keep going and spending your money. However, don’t be guilted into caving to corporate charity. You’re not doing the business a favor, merely slowly prolonging the inevitable. Better the business be confronted with reality sooner than later and make the necessary adjustments which may well include changing businesses. UPS and FedEx outlets are local too, remember.